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Looking for the expert review of TripleLift? Worry not, our team of expert advertisers and publishers have curated this TripleLift Review for you to get a bird’s-eye view, as well as verified user-reviews of TripleLift.
TripleLift stands as a leading native advertising and programmatic technology platform that transforms visual content into engaging in-feed ads. This ad network specializes in creating native advertisements that seamlessly match the look and feel of publisher websites, delivering superior performance for both advertisers and publishers.
What is TripleLift?
TripleLift is a premium native advertising platform that uses advanced computer vision technology to transform standard creative assets into high-performance native ads. Founded in 2012 by former AppNexus executives, the company has established itself as a pioneer in programmatic native advertising.
TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates. The platform operates at the intersection of creative, media, and data, delivering more than two trillion impressions per month across global markets.
TripleLift Key Features
Native Advertising Technology
- Dynamic Creative Optimization: Automatically adapts ad creatives based on user behavior and context
- Computer Vision Technology: Analyzes brand images for optimal placement while preserving focal points
- In-Feed Ad Placements: Seamless integration with publisher content streams
- Cross-Device Targeting: Reaches users across multiple devices and platforms
Programmatic Capabilities
- Real-Time Bidding (RTB): Fully compatible with major DSPs and exchanges
- Visual DSP: Platform for managing programmatic campaigns
- Premium Inventory Access: Direct partnerships with top-tier publishers
- Brand Safety Controls: Advanced filtering and verification systems
Ad Format Variety
- Native Image Ads: Static visuals that blend with content
- Cinemagraph Ads: Subtle animations that capture attention
- Carousel Ads: Multiple product showcases in single placements
- Video Advertising: In-stream and out-stream video solutions
- Connected TV (CTV): Premium video across streaming services
How to Join TripleLift
For Publishers
There are no minimum traffic requirements for publishers to signup with TripleLift. Acceptance is done on a case-by-case basis, so contact a member of the TripleLift team to learn more about whether or not you qualify.
Application Process:
- Contact publishers@triplelift.com
- Provide website details and traffic information
- Complete publisher onboarding review
- Implement ad tags with dedicated support
For Advertisers
- Custom pricing based on campaign requirements
- Managed service options available
- Self-serve platform access
- Dedicated account management for enterprise clients
TripleLift Payment Terms and Pricing
Payment Options for Publishers
TripleLift offers three different standard billing terms for publishers. Publisher may select from payment terms below: Payment must be within ninety (90) days after the end of the month. Payment within sixty (60) days after the end of the month, net of a 1% financing charges that TripleLift will deduct from the Exchange Revenue. Payment within thirty (30) days after the end of the month, net of a 2% financing charges that TripleLift will deduct from the Exchange Revenue. The minimum payout threshold is USD 50.
Revenue Share Model
TripleLift typically operates on a revenue share model, with publishers retaining around 70% to 80% of the ad revenue, depending on factors such as traffic volume and ad inventory.
Advertiser Pricing
TripleLift offers custom pricing. The standard pricing of the services of this company starts at $399 per month. Final costs depend on campaign scope, targeting requirements, and ad format selection.
TripleLift Pros and Cons
Pros
- Superior Performance: These units beat the conventional banner ads four times in terms of click-through rates
- No Minimum Traffic: Accessible to publishers of all sizes
- Premium Brand Partnerships: Direct access to Fortune 500 advertisers
- Advanced Technology: Computer vision and AI-powered optimization
- Multiple Ad Formats: Comprehensive creative solutions
- Dedicated Support: Hands-on implementation assistance
- Brand Safety: Rigorous content verification processes
Cons
- Limited Optimization Tools: Some users have reported that the platform doesn’t offer many options to optimize campaigns, and even small changes require the campaigns to go under review
- Implementation Complexity: Technical setup may require developer assistance
- Approval Process: Case-by-case publisher evaluation can delay onboarding
- Premium Positioning: May not suit all budget ranges
- Dashboard Limitations: A few users expressed their dissatisfaction with the dashboard, stating it is rudimentary and could benefit from more metrics and a more navigable UI
TripleLift vs Top Competitors
TripleLift vs Taboola
| Feature | TripleLift | Taboola |
|---|---|---|
| Primary Focus | Native visual ads | Content discovery |
| Minimum Traffic | None | 10,000+ monthly pageviews |
| Pricing Model | Custom/Revenue share | $10,000+ monthly minimum |
| Ad Quality | Premium brand focus | Mass market approach |
| Setup Complexity | Moderate | Simple |
TripleLift vs Outbrain
| Feature | TripleLift | Outbrain |
|---|---|---|
| Technology | Computer vision AI | Content recommendation |
| Publisher Requirements | Case-by-case approval | High traffic preferred |
| Revenue Share | 70-80% to publishers | Varies by partnership |
| Ad Integration | Visual native ads | Text-based recommendations |
| Brand Safety | Advanced filtering | Basic verification |
Is TripleLift Legit?
Yes, TripleLift is completely legitimate. Triplelift has been backed by approximately $6.1 million in funding and serves major brands including Microsoft, Gap, and General Mills. The company maintains transparent business practices, clear payment terms, and has established partnerships with premium publishers worldwide.
Legitimacy Indicators:
- Member of Vista Equity Partners portfolio
- NMSDC certification for diverse supplier requirements
- On G2, users rated TripleLift 4.1 out of 5-star rating
- Partnerships with major DSPs and exchanges
- Transparent supply chain policies
User Experience and Performance
The users commented positively on features such as the ease of creating and distributing native ads. They also praised the availability of multiple integrations that significantly improves the ease of use of the platforms.
Performance Metrics:
- 42% more attention than traditional banner ads
- 100% revenue increase for Hearst publishers
- 41% sales increase for CafeMedia partners
- 8% above Adelaide CTV benchmarks
Company History and Evolution
TripleLift was founded in 2012 by former AppNexus executives who recognized the need for more engaging advertising formats. They have won the NYTimes / 212 NYC Ad Tech startup of the year was a finalist for AdWeek’s startup of the year (in both editorial and readers choice) and was named by Forbes as one of the 5 companies that transformed advertising in 2013.
The company has grown from a startup focused on native advertising to a comprehensive programmatic platform serving global markets. Recent executive additions include Amazon Ads veteran Ed Dinichert as Chief Revenue Officer, strengthening their retail media capabilities.
TripleLift Alternatives
Best Alternatives for Different Needs:
- Sharethrough: Focus on in-feed advertising
- Nativo: Content-based native advertising
- MGID: Global reach with lower entry barriers
- RevContent: Content recommendation engine
- Yahoo Native: Mobile-first advertising solutions
FAQs
What is TripleLift and how does it work?
TripleLift is a native advertising platform that uses computer vision technology to transform brand creative assets into native ads that match publisher content formats. The platform operates through real-time bidding to deliver personalized ad experiences.
Is TripleLift real or fake?
TripleLift is a legitimate, established company backed by significant venture funding and serving Fortune 500 brands. The platform has transparent operations, clear payment terms, and maintains industry certifications.
What are TripleLift pros and cons?
Pros: Superior CTR performance, no traffic minimums, premium brand partnerships, advanced AI technology. Cons: Limited optimization tools, complex implementation, case-by-case approval process, higher pricing tier.
How to use TripleLift effectively?
Success with TripleLift requires high-quality visual content, proper ad placement within content feeds, and ongoing performance optimization. Publishers should leverage their dedicated support team for implementation guidance.
Does TripleLift provide payment proof?
Yes, TripleLift maintains transparent payment terms with multiple payout options. Publishers receive payments within 30-90 days depending on selected terms, with a minimum $50 threshold.
How does TripleLift compare to other affiliate networks?
Unlike traditional affiliate networks, TripleLift focuses specifically on native advertising technology rather than performance marketing. The platform emphasizes brand advertising over direct response campaigns.
What are the best TripleLift alternatives?
Top alternatives include Taboola for content discovery, Outbrain for recommendation widgets, Sharethrough for in-feed ads, and MGID for global native advertising reach.
Conclusion
TripleLift excels as a premium native advertising platform for publishers and advertisers seeking high-quality, visually engaging ad experiences.
While the platform requires higher technical implementation standards and operates with selective publisher approval, it delivers superior performance metrics and access to premium brand partnerships.
