How to Power Your Way into Google Discover

Google Discover is an AI-driven content recommendation engine. Basically, users can find content they like without searching. If your post or article ends up there, you can enter a positive loop when machine learning mechanisms keep on recommending your materials. This, in turn, helps to boost the share of organic traffic, which is marked by its quality and affordability.

At the same time, Google Discover is not exactly SEO, but it follows similar principles: your content must appear as credible, professional, and polished. One thing to note, though, is that Google Discover is limited to the Google app for now, so it’s a mobile-only feature.

However, this shouldn’t become a problem, considering that mobile traffic dominates the market. People use smartphones more and more to access the internet on a daily basis. In this regard, Discover is a perfect match, considering that people visit it to read news, get entertained, and have fun—small tasks, you know.

Content on Google Discover

Google Discover presents a personalized feed for every user based on their behavior, browsing history, and engagement. This feed might include any kind of content, such as news articles, how-to guides, trending topics, videos, sports scores, recipes, stock market updates, and even web stories.

That’s right: Google Discover has its own version of Instagram Stories. It’s short-form content that mixes images, videos, and copies.

For any piece of content to get featured on Google Discover, it has to bring value to the user. More specifically, it has to follow the “double E-A-T” guidelines:

• Expertise is when the author is skilled at the matter discussed.
• Experience is proven when the author can come up with a case study or first-hand experience.
• Authoritativeness is all about reputation and earlier success with content publishing.
• Trustworthiness requires the information to be complete, unbiased, and on point.

Things to Remember to Get Featured

Besides observing the E-E-A-T guidelines, you can follow a few more tips to improve your chances of getting featured on Google Discover.

For starters, make your content relevant and appealing. It’s not only about design but also about content ideas. Scroll down the search page to find relevant queries. Also, when typing your query in the search bar, take note of Google’s suggestions—these are the requests made by users commonly. Provide the answers to them in your content, and Google will eventually notice you.

When you decide on the topic and general direction, focus on headlines, as they will be the most effective way to catch the user’s attention. Use tools like Google Keyword Planner, Ahrefs, Semrush, Ubersuggest, Moz Keyword Explorer, or AnswerThePublic to find the right keywords, including those for headlines. However, make sure the actual content provided supports their engagement. It’s better to make plain but honest headlines instead of deceiving the user. 

However, good copies aren’t enough; you need the right visuals to complement them. Images and videos must be of high quality, and any stats should be supported by a chart or graph.

However, sound design and content can do little if you publish sporadically. Make sure you have a schedule so the algorithms can see the pattern and notice you—that’s what makes getting to Google Discover similar to SEO.

Another similarity is that you should use structured data markup to ease web crawlers’ navigation. Categorized content makes it easier for Google’s AI to find the right content that users like.

Next, remember that Google Discover is mobile-limited, so mobile optimization is even more important than ever. Use PageSpeed Insights to check page performance and your own judgment to make sure all the visuals are properly sized and rendered.

Instead of relying on Google’s default feed, you can link your own RSS or Atom feed. This is a nice way to diversify feeds and customize the user journeys for various target audience segments

Finally, use Google Search Console to see how well your Discover traffic performs. Unlike Google Analytics, it has a dedicated tab for it.

How to Boost Your Discover Reach with RollerAds

Unbelievable as it may seem, push notifications can actually enhance your Google Discover visibility—without harming your SEO or user experience. When you use a hybrid approach that combines ad pushes with in-house messages (such as news, updates, or articles), you keep your audience engaged and curious. Once users receive a notification about an update on your website, they’re more likely to click—boosting your site’s CTR. Google interprets this increased engagement as a signal of valuable content and may feature your site on Google Discover.

Once you get featured, Discover users start visiting your site in droves. Since Discover traffic primarily consists of first-time visitors, many of them are likely to subscribe to your push notifications, growing your subscriber base. As you re-engage this expanding audience, your site sees even more activity—prompting Google to continue promoting your content. And so, the positive loop continues.

RollerAds can help you implement this hybrid approach to ease your entrance to Google Discover. RollerAds is a global ad network with exclusive traffic. They specialize in push notifications, pop ads, and direct clicks— these are some of the most common ad formats in the industry. The platform offers advanced tools and everything you need to monetize your website traffic. Just sign up as a publisher, add your site(s), and a dedicated manager will reach out to craft a strategy tailored to your growth and visibility goals.

RollerAds acquires 7 billion of impressions daily and has 50,000+ advertisers in their roster already. As a publisher, you will be able to filter out those that you deem unfit for your audience. Try their ad network now to enjoy the top rates, full-scale support, and complete control over your website.

All things combined, when working with RollerAds, you can improve your website performance without sacrificing anything.

Monetizing Your Discover Traffic

Besides, you can monetize your Discover traffic with RollerAds’ user-friendly ad formats—no harm to SEO, no impact on user experience, just sheer revenue. In fact, one of their recent case studies shows how a publisher scaled from zero to $60,000/month. Definitely worth a look.

Want the full picture? Check out their video guide on how to monetize your site step by step.

But There Is More!

Currently, RollerAds is running a special promo, so you have one more reason to join them. They offer +30% on your first payout on their platform up until July 1, 2025.

Remember the promo code AFFT30 and type it to your account manager. RollerAds understands that it might be difficult and intimidating to try new things, so they are willing to go the extra mile for you and invite you in with their welcoming bonus. Join now—and see what they have up their sleeve to help you scale!