Adsterra

Looking for an expert review of Adsterra? Worry not, our team of experienced advertisers and publishers have curated this in-depth Adsterra review to give you a complete picture of this popular ad network, along with verified user experiences.

What is Adsterra?

Adsterra is a global advertising network founded in 2013 that connects advertisers with publishers through a comprehensive monetization platform. Since its launch, Adsterra has grown from a small team of 20 staff to over 200 employees, now serving more than 35 billion ad impressions monthly worldwide, with 70% coming from mobile traffic.

The network works with 35K+ direct publishers and 15K+ brands, affiliates, media agencies, and ad networks across 248 different geographies. Adsterra specializes in both mainstream and non-mainstream verticals, making it versatile for various advertising needs.

Adsterra Key Features

For Advertisers

• Multiple Ad Formats: Popunder, Social Bar (exclusive to Adsterra), In-Page Push, Display Banner, Native Ad, Interstitial, and Direct Link
• Precise Targeting Options: Over 20 targeting settings including custom bidding, whitelists/blacklists
• Smart Optimization Tools: Traffic Chart, Traffic Estimator, Custom Bid, Pricing Tokens, CPA Goal, Smart CPM
• Self-Serve Platform: Intuitive interface for easy campaign management
• Partner Care Approach: 24/7 support via live chat and dedicated account managers

For Publishers

• High CPM Rates: Among the highest-paying ad networks in the industry
• 100% Fill Rate: Ensures maximum monetization of traffic
• Anti-Adblock Solution: Proprietary technology that can increase revenue by up to 35%
• Multiple Payment Options: Including PayPal, Paxum, WebMoney, Wire Transfer, USDT, Bitcoin, and local currency payments
• No Minimum Traffic Requirements: Available for websites of any size

Adsterra Payment Methods and Terms

Adsterra offers various payment methods with different minimum payout thresholds:

• Paxum and WebMoney: $5 minimum payout
• PayPal and Bitcoin: $100 minimum payout
• Wire Transfer: $1,000 minimum payout
• Local Bank Transfer: $25 minimum (available in 40+ countries)

Payments are processed automatically on a bi-weekly schedule (NET15), typically on the 1st-2nd and 16th-17th of each month. No manual request is needed once your balance reaches the minimum threshold.

Additionally, Adsterra offers a referral program where publishers can earn an extra 5% from referred publishers’ revenue.

How to Join Adsterra

For Publishers:

1. Sign up on the Adsterra website
2. Submit your website/app for approval
3. Once approved, generate ad codes for your chosen ad formats
4. Implement the code on your website
5. Start earning as visitors interact with the ads

For Advertisers:

1. Create an account as an advertiser
2. Add funds to your balance (minimum deposit starts at $100 for most payment methods)
3. Create your first campaign by selecting ad format, targeting options, and budget
4. Submit your campaign for verification
5. Once approved, your ads will start running

Adsterra vs Competitors

Pros and Cons of Adsterra

Pros:

• High CPM Rates: Particularly strong for US and European traffic
• Diverse Ad Formats: Including the exclusive Social Bar format
• Three-Level Anti-Fraud Protection: Ensuring high-quality traffic
• Partner Care Approach: Personalized support and optimization assistance
• Flexible Referral Program: Earn 5% extra revenue from referred publishers
• Low Minimum Payout: As low as $5 for some payment methods
• No Minimum Traffic Requirements: Suitable for websites of all sizes

Cons:

• High Minimum Payout for Wire Transfers: $1000 minimum threshold
• Strict Verification Process: Sites under construction or without content will be rejected
• Potential Ad Quality Issues: Some users report occasional inappropriate ads
• Learning Curve: The multiple features and options can be overwhelming for beginners

Is Adsterra Legit?

Adsterra is a legitimate advertising network that has been operating since 2013. The company has established itself as a reliable partner for both publishers and advertisers, with transparent payment processes and comprehensive support.

While some users have reported occasional issues with ad quality or account approval, the majority of verified reviews indicate that Adsterra delivers on its promises. The network is particularly praised for its high CPM rates and reliable payment schedule.

How to Use Adsterra Effectively

Tips for Publishers:

1. Test Different Ad Formats: Try various formats to see which performs best with your audience
2. Optimize Ad Placement: Strategic placement can significantly increase CTR and revenue
3. Utilize the Anti-Adblock Feature: Recover revenue from users with ad blockers
4. Monitor Performance: Regularly check statistics to identify improvement opportunities
5. Contact Support: Take advantage of the Partner Care approach for optimization advice

Tips for Advertisers:

1. Start with a Test Budget: Begin with smaller campaigns to test performance
2. Target Strategically: Use the 20+ targeting options to reach your ideal audience
3. Use Smart Optimization Tools: Take advantage of Traffic Estimator and Custom Bid features
4. Monitor Conversion Rates: Keep track of which placements perform best
5. Consult with Account Managers: Get expert advice on improving campaign performance

Adsterra Pricing

Adsterra operates on several pricing models:

• CPM (Cost Per Mille): Pay per thousand impressions
• CPC (Cost Per Click): Pay only when users click on your ads
• CPA (Cost Per Action): Pay when users complete a specific action

Minimum campaign budgets:

• For CPM and CPC campaigns: $25 minimum total and daily budget
• For CPA campaigns: Varies by vertical and geo, typically starting at $100 for testing

FAQs

Conclusion

Adsterra stands out as a versatile ad network suitable for both publishers and advertisers across various niches. With its competitive CPM rates, diverse ad formats, and dedicated support, it’s an excellent alternative to mainstream networks like Google AdSense.

The platform’s Partner Care approach, coupled with innovative features like the Social Bar ad format and Anti-Adblock technology, provides significant advantages for maximizing revenue. While there are some drawbacks like the high minimum payout for wire transfers, the overall package makes Adsterra a compelling choice for anyone looking to monetize web traffic or reach targeted audiences with advertising campaigns.

Whether you’re a beginner looking to earn your first dollars online or an experienced marketer seeking to diversify your advertising strategy, Adsterra offers the tools and support needed to achieve your goals.